The Hollywood Reporter revealed today that a 20-year deal between Marvel, Genius Brands International and POW! Entertainment — the intellectual property company Lee started in 2001 — will allow Marvel to license the name and likeness of Lee. He could be inserted in feature films via CGI, Disney theme parks or various "experiences" and merchandise.
"It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks," Andy Heyward, chairman and CEO of Genius Brands told the pub. "It's a broad deal."
They're trying as hard as they can to kill that golden goose, aren't they? CGI Stan Lee cameos, yeah, that's what the fans want...
Old footage of Stan? Sure. Posters, still pictures? Absolutely. Cartoon animated Stan? No problem. Computer generated Undead Stan coming back from the grave, wisecracking like he was still alive? Nope. Nopenopenope. It's gross. Don't do it.
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