![]() |
| Incoming. |
"A Wrinkle in Time" hit US theaters on March 9 after heavy marketing promotion by Disney and abundant media appearances by cast members like Oprah Winfrey and Reese Witherspoon, and director Ava DuVernay.The movie bombed. It made $33 million in its opening weekend, compared to $202 million by "Black Panther" and $258 million for "Avengers: Infinity War." It has grossed just $126.8 million globally to date, according to Box Office Mojo and confirmed by Disney.Disney did not disclose in its earnings report exactly how much it lost on "A Wrinkle in Time," but we can arrive at a ballpark figure using the film's reported budget. The New York Times reported that the movie had a combined production and marketing budget of around $150 million, while Deadline pegged the budget much higher, at $250 million. Studios typically make back around half of the box office gross, which means Disney lost between $86 million and $186 million on "A Wrinkle in Time." (Yahoo Finance has reached out to Disney for comment on the film's losses.)Disney's 2012 movie "John Carter" famously flopped so brutally that Disney had to take a $200 million writedown on it. (The film had a $350 million budget and grossed just $284 million at the box office.) Disney did not disclose a writedown on "A Wrinkle in Time," but the film was the clear and only big loser in Disney's smash-hit box office performance in the second quarter.
We know that Disney, of all the companies in Hollywood, knows exactly how all this works, and they have mastered getting it right. Infinity War, $258 million, bigger opening than Titanic. Black Panther, huge hit. Huge. John Carter, huge, massive flop, was only six years ago. All those guys still remember that, it is very fresh in their minds.







