Yep, they went there. Thor is a chick now. No word on how the whole "son of Odin" thing is going to work though.
Certainly getting Marvel a lot of media attention. But most think they've fallen short. Its just not freakish enough.
As do I. Its not enough to turn Thor into a chick. They should have Thor be a gay black transgender woman in a wheel chair. With hair extensions. And a fondness for ponies.
Did I miss any tick boxes?