Sher-Wood Hockey Inc., Canada's storied hockey stick manufacturer, is leaving home ice for good at the end of this year, moving the last of its stick production to China to slash costs.
Mr. Rodrigue would not provide details of how much lower costs are in China, but he said there are other competitive advantages as well, such as the potential to develop new products in the region.
He cited competition from larger, more aggressive rivals in the consolidating hockey equipment industry as a key factor in the company's shift to Asia, which followed the lead of all the major players, including top dog Bauer Performance Sports Ltd. and rivals Easton and Reebok.
Sher-Wood's dwindling wooden-stick manufacturing was outsourced five years ago to a local company.
Question for Count Iggula, Smilin' Jack Layton, RinTin Lizzy and the frickin' Separatiste Bloc-head guy who ought to be all over this: What kind of of bullshit is this, that I can't buy a f-ing HOCKEY STICK that's made in Canada?