The Ontario Conservatives have lost three elections in a row with this same nicely-nicely, Clever Dick approach; the Manitoba Conservatives, four. At some point, you'd think it would occur to them: this isn't working. But it never seems to.
So let me spell it out for them. Conservatives: unless you give voters a reason to vote for you, they will not. Until you trust in yourselves, they will never trust you. They can smell fear, and they can tell when people aren't being straight with them. Don't want to be accused of hidden agendas? Have an agenda. Don't think you can sell that vision? Find another line of work. You're in the persuasion business.