This is a great article.
Highlights:
The "shy voter," those being people who did not want anyone around them to know they were voting Trump.
Now that the initial dust has settled from the historically surprising 2016 election, we all have one question: What went wrong with the polls and predictions? They showed Hillary Clinton over Donald Trump, sometimes handily. Just about everyone blew the call.
Well, not everyone: There were some people who got it right. Whether by a quirk of their polling, a model that relied more on history or by sheer accident, a handful of predictors bucked the crowd and told us something else was going on.
In a move unheard of in the mainstream press, this author went and talked to some pollsters who called it right.
Highlights:
The "shy voter," those being people who did not want anyone around them to know they were voting Trump.
The "lapsed voter," people who hadn't voted in many years but came out for Trump. That's a major notion right there. He inspired people that had given up.
The "herding effect," where the polling companies didn't want to be too far off the accepted norms in the polling industry. Go-along-to-get-along.
The "bubble effect," media people and Blue Staters not having anyone in their social circle saying anything good about Trump.
Very good read, I recommend it.
The Recommended Phantom
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