Netflix's recent axing of 150 staff targeted many of the firm's wokest workers who are prolific social justice warriors on social media.
The struggling streaming service has pulled the plug on several projects that were aimed at discussing race and LGBTQ issues, Variety reported, and axed the diverse employees working on and promoting them.
In addition to the layoffs, the company also fired nearly 70 employees working for its social media and publishing teams focused on marginalized communities.
They included Strong Black Lead, the Asian American-focused Golden, the Latino-focused Con Todo, and the LGBTQ-focused Most.
Netflix claimed its latest layoffs were due to 'a slow down in revenue and decline in subscribers.' But they represented just 150 of the firm's 11,000 staff, sparking speculation that a purge of meddlesome woke staff was afoot.
One of the things going for Netflix is their data capture. They know exactly what subscribers watch, what they start watching and then drop, what they fast-forward past, what time of day they watch, pretty much everything. So they KNOW what is working and what isn't.Netflix has also scrapped a host of woke shows - the most famous of which is Meghan Markle's doomed animation Pearl, about a socially-conscious girl said to have been based on Meghan herself.
Other scrapped projects included Antiracist Baby and Stamped: Racism, Antiracism and You, two adaptions by Critical Race Theory expert Dr. Ibram X. Kendi, as well as a kids' fantasy series Wings of Fire from executive producer Ava DuVernay, and the children's film With Kind Regards From Kindergarten.
The most notable of the scrapped works was Antiracist Baby, based on Kendi's book of the same name, which had been envisioned as a series of animated vignettes set to music and intended to explore racism in America.
Netflix had previously said that the show would 'leverage the power of earwormy songs to empower kids and their caregivers with simple tools to uproot racism in ourselves and society.'
Also cancelled was a documentary written by Kendi, titled Stamped: Racism, Antiracism and You, which was aimed at teens and young adults.
Netflix is still proceeding with a third Kendi project aimed at adults, titled Stamped From the Beginning.
Also scrapped was the kids' fantasy series Wings of Fire, based on the book series by Tui T. Sutherland's, which would have seen famed black filmmaker Ava DuVernay as an executive producer.
Although a fantasy story, Wings of Fire explores themes of racism and prejudice through its fictional world.
Another project, which was revealed to be a film adaption of Adam Kline's With Kind Regard from Kindergarten, was also cancelled by Netflix.
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